Olive That!
Olive That! is a specialty food shop offering over 80 varieties of olive oils and balsamic vinegars, along with gourmet pantry staples, nut and seed oils, and locally sourced artisan products. They approached this project seeking a full rebrand to better connect with their target audience—upper-middle-class locals with a passion for entertaining.
The new brand identity balances sophistication with a playful edge, reflecting the wit in the name while elevating the overall aesthetic. The logo features an olive hidden in the negative space of the “O,” with an olive branch motif adding a sense of movement and natural elegance. A bold colour palette and rich, inviting photography bring freshness and vibrancy to the brand across packaging and marketing materials.