Odell Sports & Leisure
Odell Sports & Leisure is an apparel brand focused on natural fibres, including hemp and organic cotton. Launching initially in the golf market, the brand plans to expand into additional sport categories over time. With a laid-back, non-corporate attitude, Odell promotes good humour, gentlemanly conduct, and quiet confidence rooted in genuine competence.
The brand identity for Odell Sports & Leisure draws inspiration from vintage athletic aesthetics, reflecting the timeless elegance of classic sportsmen. The logo features a retro script typeface paired with an icon of the woad flower, a plant historically used to produce natural dye. This element reinforces the brand’s connection to nature and tradition.