Murray Bakes
Murray Bakes is a Canadian baker and television personality, best known for her appearance on The Great Canadian Baking Show. She offers inclusive baking programs for all ages, available both in person and through online video classes. Passionate about accessibility, she uses baking as a tool for social change – partnering with hospitals, community organizations, and charitable programs to create opportunities for all to experience the joy of baking.
The goal of this project was to build a recognizable brand presence and support Murray Bakes' mission by amplifying her voice across social media platforms. The final brand identity was designed to resonate with both children and adults, reflecting Anne Marie's vibrant, playful spirit. Deliverables included a complete visual identity, custom pattern illustrations, and a suite of social media assets.